You’ll now be able to add another time range. Use the drop down next to “Compare” to select Time ranges. Next, we need to add in another time range, in this case 2014. When the results show up we need to make some adjustments. In this case we’re going to search for “tan accelerator”. Keep it simple by using a generic term as it will give you the best overall view. In the search bar at the top, start with what you want to find trend information on. We relay information to clients and work together developing the best strategies that take advantage of those trends. We use Google Trends to understand the historical search trends for our keywords, and we use that data to inform our strategies. So it would make perfect sense to focus on Sales / Offers in Spring & Summer when the search volumes are increasing, and to reduce activity when searches and sales drop off in Winter. Why? The sun is out, people are booking their great escapes. Looking at the trend data we see that most sales happen in May-July. One of the clients I manage stock a huge range of tanning lotion and tanning accelerator products. It’s an incredibly flexible tool, allowing you to investigate search terms, time ranges and locations. This is your best friend when it comes to understanding seasonal peaks and troughs. They are all different business areas but the one thing they all have in common, is seasonality.Ī powerful tool we use in helping to understand seasonality is Google Trends. I manage a number of client accounts, each specialising in different products and services including: As any competent PPC manager knows, every business has seasonality.
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